市文旅集团：多措并举赋能文旅消费
<div class="wx_rich_media_content" id="jsWxContainer"><section style='line-height: 1.8; box-sizing: border-box; text-align: justify; font-size: 16px;'><section style='max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%; min-height: 1em; letter-spacing: 0.544px; color: rgba(0, 0, 0, 0.8); font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: center;box-sizing: border-box;'><br></section></section></section></section><section style='max-width: 100%;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;'><section style='text-align: left;flex-flow: row nowrap;max-width: 100%;width: 100%;box-sizing: border-box;'><section style='display: flex;justify-content: flex-start;flex-direction: row;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;display: inline-block;width: 100%;flex: 0 0 auto;align-self: flex-start;vertical-align: top;box-sizing: border-box;'><section style='padding: 19px 23px;width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: center;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: justify;max-width: 100%;box-sizing: border-box;'><p style='text-indent: 2em; box-sizing: border-box;'>2024年以来，全国文旅市场加速复苏，消费需求不断释放。市文旅集团拥抱新需求、打造新业态，不断拓展文旅消费新产品、新空间，更好满足游客多样化、个性化、品质化的文旅消费需求，一季度取得了较好的市场反馈。</p></section></section></section></section></section></section></section></section></section><section style='max-width: 100%;margin-top: 20px;margin-bottom: 10px;box-sizing: border-box;'><section style='text-align: center;justify-content: center;display: flex;flex-flow: row nowrap;max-width: 100%;box-sizing: border-box;'><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);box-sizing: border-box;'><section style='transform-style: flat;max-width: 100%;box-sizing: border-box;'><section style='transform-style: flat;box-sizing: border-box;'><section style='max-width: 100%;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);box-sizing: border-box;'><section style='line-height: 0;max-width: 100%;width: 32px;display: inline-block;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 32px;height: auto;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section></section></section></section></section><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;padding-right: 11px;padding-left: 11px;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: justify;color: rgb(230, 52, 26);font-size: 17px;max-width: 100%;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>以活动聚人气、塑品牌</strong></p></section></section></section><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='line-height: 0;max-width: 100%;width: 32px;display: inline-block;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 32px;height: auto;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section></section></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;'><p style='text-indent: 2em; box-sizing: border-box;'>凤城河风景区秉承泰州学派创始人王艮“百姓日用即道”思想，以满足多元消费需求为导向，持续打造“凤城生活节”活动品牌产品供给体系。一季度完成了以“凤城寻龙记”为主题的春节系列活动15场，组织景街区美食购物、民俗演艺、年货市集、非遗体验、文创互动、无人机表演等活动环节，提供群众创业摊位200余个，促进景街区场景化、体验化、互动化建设，满足各年龄人群的消费需求，文旅活动先后被央视、新华社、江苏卫视、新华日报、交汇点等主流媒体连续报道。今年，是梅兰芳诞辰130周年，在望海楼景区内实景承办了“水韵江苏·梅香泰州”大型元宵戏曲特别节目，节目汇聚了来自全国京、昆、豫、越、黄等近20个戏曲剧种，在央视戏曲频道（CCTV-11），央视频、央视网等平台播出，进一步擦亮了“梅兰故里 戏曲圣地”城市品牌形象。泰州市文旅集团积极推动文化产业发展，今年3月荣获“国家文化产业示范基地”称号。</p></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset; max-width: 100%; box-sizing: border-box;'><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='line-height: 0;text-align: center;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset; max-width: 100%; box-sizing: border-box;'><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section></section><section style='max-width: 100%;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;'><section style='text-align: center;justify-content: center;display: flex;flex-flow: row nowrap;max-width: 100%;box-sizing: border-box;'><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);box-sizing: border-box;'><section style='transform-style: flat;max-width: 100%;box-sizing: border-box;'><section style='transform-style: flat;box-sizing: border-box;'><section style='max-width: 100%;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);box-sizing: border-box;'><section style='line-height: 0;max-width: 100%;width: 32px;display: inline-block;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 32px;height: auto;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section></section></section></section></section><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;padding-right: 11px;padding-left: 11px;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: justify;color: rgb(230, 52, 26);font-size: 17px;max-width: 100%;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>以产品拓市场、扩消费</strong></p></section></section></section><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='line-height: 0;max-width: 100%;width: 32px;display: inline-block;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 32px;height: auto;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section></section></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;'><p style='text-indent: 2em; box-sizing: border-box;'>凤城河风景区多措并举，从供给侧和需求侧发力，吸引越来越多的游客。一是不断强化“陆+水”全范围覆盖，开通“泰吉祥”“梦里水乡”等多条水上游览线路，推出“非遗+游船”“书香+游船”“研学+游船”等产品；二是提前谋划梳理江苏段优势资源，做大做强全域地接业务。春节期间开展“我在泰州过大年”系列旅游市场营销活动，组织了10余批上海游客来泰过大年，景区增收近200万元。踏春时节通过专列嫁接远程市场，先后接待了4趟来自甘肃、青海、宁夏、陕西、江西、河南等地区“大美青海号”专列游客；三是不断强化自组团接待能力，先后开展了冬季研学营“小干丝团队”，对接了20余家企事业单位，承接了工会游、妇女节等活动，此外在评书评话博物馆等地举办了宝马、沃尔沃等品牌车企私享会活动。凤城河风景区一季度累计接待游客80余万人，带动街区商户消费超5000万元。</p></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset; max-width: 100%; box-sizing: border-box;'><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='line-height: 0;text-align: center;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;border-radius: 25px;overflow: hidden;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset; max-width: 100%; box-sizing: border-box;'><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section></section><section style='max-width: 100%;margin-top: 20px;margin-bottom: 10px;box-sizing: border-box;'><section style='text-align: center;justify-content: center;display: flex;flex-flow: row nowrap;max-width: 100%;box-sizing: border-box;'><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);box-sizing: border-box;'><section style='transform-style: flat;max-width: 100%;box-sizing: border-box;'><section style='transform-style: flat;box-sizing: border-box;'><section style='max-width: 100%;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);box-sizing: border-box;'><section style='line-height: 0;max-width: 100%;width: 32px;display: inline-block;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 32px;height: auto;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section></section></section></section></section><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;padding-right: 11px;padding-left: 11px;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: justify;color: rgb(230, 52, 26);font-size: 17px;max-width: 100%;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>以载体新业态、强服务</strong></p></section></section></section><section style='display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='line-height: 0;max-width: 100%;width: 32px;display: inline-block;box-sizing: border-box;'><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 32px;height: auto;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;'></span></section></section></section></section></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;'><p style='text-indent: 2em; box-sizing: border-box;'>市文旅集团不断优化消费环境，改善消费体验，提升消费者满意度和获得感。一是古盐运河广场新建游客中心、集散中心以及游船码头等公共服务设施正式运营，新增地下停车位近200个，引入哈啰景区电车等共享交通工具，推进能源充电桩、外卡消费便捷支付等公共服务建设；二是丰富水域运营载体，提升沿河亮化等氛围布置，新购置10艘花船，新增5个小游船停泊码头，拓展游船消费产品24项，花船投入使用前8天，航次达到170趟，推出了多项节庆惠民产品；三是促进文旅景街区业态提档升级。去年底，静安路街区荣获泰州地区首家“江苏省级示范步行街”荣誉称号。今年来，以古盐运河广场、桃园建设提升为契机，洽谈了露营、儿童游乐、零售、茶饮、轻餐等商户入驻，进一步促进“凤城河东南片区消费集聚区”打造。</p></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: unset; max-width: 100%; box-sizing: border-box;'><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section></section><section style='max-width: 100%;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;'><section style='text-align: center;flex-flow: row nowrap;max-width: 100%;width: 100%;box-sizing: border-box;'><section style='display: flex;justify-content: center;flex-direction: row;max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%;display: inline-block;width: 96%;flex: 0 0 auto;align-self: center;vertical-align: middle;box-sizing: border-box;'><section style='display: inline-block; box-shadow: rgb(230, 52, 26) 0px 0px 5px 0px; height: auto; padding-right: 20px; padding-bottom: 25px; padding-left: 20px; width: 100%; box-sizing: border-box;'><section style='max-width: 100%;margin-top: 15px;margin-bottom: -5px;box-sizing: border-box;'><section style='max-width: 100%;box-sizing: border-box;'><section style='text-align: justify;max-width: 100%;box-sizing: border-box;'><p style='text-indent: 2em; box-sizing: border-box;'>泰州市文旅集团将不断串联沿河景点、商街、场馆、文娱舞台等资源，提升滨水产业空间、生活空间、艺术空间、消费空间等文旅运营载体，促进文化创意与江淮雅韵交融发展，为泰州经济高质量发展贡献文旅力量。</p></section></section></section></section></section></section></section></section><section style='max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%; letter-spacing: 0.544px; max-inline-size: 100%; color: rgb(0, 0, 0); caret-color: rgb(255, 0, 0); font-size: medium; font-family: 微软雅黑; box-sizing: border-box; outline: none 0px;'><section style='max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%; max-inline-size: 100%; box-sizing: border-box; outline: none 0px;'><section style='text-align: center;justify-content: center;display: flex;flex-flow: row nowrap;box-sizing: border-box;'><section style='width: auto; max-width: 100%; max-inline-size: 100%; box-sizing: border-box; outline: none 0px; align-self: flex-start; flex: 0 0 auto;'><section style='max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%; max-inline-size: 100%; border-width: 0px; border-style: none; border-color: initial; z-index: 0; letter-spacing: 0.544px; font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box; outline: none 0px;'><section style='max-width: 100%;box-sizing: border-box;'><section style='max-width: 100%; max-inline-size: 100%; box-sizing: border-box; outline: none 0px;'><section style='text-align: unset; max-width: 100%; max-inline-size: 100%; box-sizing: border-box; outline: none 0px;'><p style='max-width: 100%; min-height: 1em; max-inline-size: 100%; cursor: text; color: rgb(158, 192, 199); font-size: 87.5%; letter-spacing: 2px; line-height: 22.4px; box-sizing: border-box; outline: none 0px !important;'><br style='box-sizing: border-box;'></p><p style='max-width: 100%; min-height: 1em; max-inline-size: 100%; cursor: text; color: rgb(158, 192, 199); font-size: 87.5%; letter-spacing: 2px; line-height: 22.4px; box-sizing: border-box; outline: none 0px !important;'><br></p></section></section></section></section></section></section></section></section></section></section></section></section></div><p></p>
页:
[1]